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“It’s fascinating to see how many of the kids who have huge followings are almost going under the radar of most adults,” said Annie Baxter, who works in the partner program and recently helped oversee how-to courses for nascent YouTube stars at Google’s Manhattan offices.įor every success story, there are thousands of other teenagers poised and eager to seize their own moment, should it come. YouTube, the global video-sharing site, estimates that 10 percent of its most-subscribed users are 19 or younger and that, as a whole, more than one-third of the most successful participants in its revenue-sharing Partner Program are under 25. The spots are unwatchable to most any adult, but they draw in hundreds of thousands of girls in their teens or younger who are eager to duplicate the shopping habits of their peers. Then there are the legions of girls who post “haul” videos, short clips of themselves chattering about their most recent fashion and makeup purchases. (He uploads videos of the dances on the spot.) Trevor Michaels, 12, better known as iTr3vor, has received more than 5.5 million views on his YouTube channel for hyperactive dance moves he performs at various Apple stores when his mother takes him shopping at the mall. Cinkle’s popularity was, in fact, driven overwhelmingly by viewers who hated the video she was performing in, routinely calling it “the worst song ever” even as they watched and forwarded it en masse.) Cinkle, are drawing mass followings as well. Not only have sites like YouTube made it possible for numerous unknown adolescents to be discovered - Greyson Chance, a 13-year-old from Oklahoma, got a record deal after Ellen DeGeneres mentioned his YouTube piano version of Lady Gaga’s “Paparazzi” on her talk show, for instance - but youngsters with no special talent, like Ms.

In less than a month, Benni Cinkle had gone from an anonymous high school student to micro-celebrity.

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addressing a range of popular inquiries from her new fans, including the gossipy (“Are you still friends with Rebecca Black?” No.) and the inane (“How long is your driveway?” 128 feet.)Īfter that, she posted a clip of a flash-mob dance set to “Friday” that she organized at the local mall (a vehicle, she said, to generate money and attention for earthquake relief for Japan) created an official Web page, rebranded her Twitter account and even began offering her own Internet Survival Guide, free to download after submitting your e-mail address. Next came her own YouTube channel, where she posted a video blog F.A.Q. Two days later, she established a “Benni Cinkle (Girl Dancing Awkwardly - Official Page)” on Facebook. Cinkle did what our current age of social media requires of those swept up in the viral undertow: she jumped into the fray with haste.įirst, she set up an official Tumblr page to keep track of the rapid proliferation of animated GIFS (graphic files that display a simple loop of images) that had sprung up showcasing her all-thumbs dance moves.